You can see the logo has an entirely different focus from the two previous games. “So how do we marry the two ideas in a compelling way, in a visually interesting manner, and in a way that is unique to our area? They came back with designs that hit the mark.”Ĭomparing the design with past Seattle-hosted All-Star Games… It’s majestic - the mountains, the water, the trees, and Seattle, a world-class city,” said Martinez. We were hopeful that the logo would be a celebration of the region to capture how special this place is. “We are the Pacific Northwest team, and we strive to be. So Mount Rainier is at the top as a focal point to the Pacific Northwest, and then you go from the city to the trails to the mountains.” They wanted to have that ‘Mariners feel’ but then also expand upon that. We looked at different typefaces – the ‘Seattle’ at the top and the compass pointing Northwest is taken from their primary mark. “We started talking about going beyond Seattle the idea of the five-state region is the inspiration behind the five points of the logo’s shape. “When speaking to the Mariners, we talked about their club, their identity, but then also a broader identity of the Pacific Northwest and what they wanted to capture that in the mark,” Yeadon from MLB continued. The yellow nautical rose between “ALL” and “STAR,” taken directly from the Mariners’ primary logo, is tilted to point to the Northwest and the City of Seattle. The typeface for “ALL*STAR GAME” was inspired by the Mariners’ jersey lettering and vintage travel posters. The five-point shield used to hold the logo together represents the five states that make up the Pacific Northwest - Alaska, Idaho, Montana, Oregon, and Washington. A couple of feedback points, some tweaks, and we got to a place we were all very excited about pretty quickly.” They did a terrific job listening, being upfront, and coming back with designs we were immediately drawn to.
“We had that first meeting, and they came back with some initial designs, and as you might imagine, there’s feedback. “The league did a great job listening to our ideas it was a collaborative process,” said Kevin Martinez, Senior Vice President, Marketing & Communications Marketing for the Seattle Mariners. “We get their understanding of the club, who they are and their community, and then design based on that creative brief.” “We immediately reached out to the Mariners, and while we have our understanding of what the logo should be, we still need to speak to them and get their take on how they want to portray themselves to the world through an All-Star Game,” said Jason Yeadon, Major League Baseball’s Creative Director of Brand Design during a call with SportsLogos.Net.
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